Why Do We Need SEO
What is SEO?
SEO is a short form for “Search engine optimization”. It is a long-term marketing strategy employed in order to improve a website’s visibility and organic search results in google and other global search engines. It is achieved by following specific optimization criteria in order to make your website more “attractive” to the algorithms that determine rank on SERPs.
How you can use SEO?
If you want to ensure that your website is visible to search engines and potential customers, you need to use SEO. search engine optimization is the process of making your website more visible on search engine results pages. By optimizing your website for search engines, you can increase your chances of appearing in the top results for relevant keywords.
SEO is not a one-time process; it is an ongoing effort. To see results, you need to continuously work on optimizing your website. This includes adding new content, improving your website’s design, and monitoring your website’s performance in search results. However, SEO can be a complex and time-consuming process, so it is important to choose an SEO company that can help you to achieve your desired results.
Reasons why we need SEO:
1. Organic Search is Most Often the Primary Source of Website Traffic
The performance of most businesses’ websites is greatly influenced by organic search, which is also essential to the user conversion or engagement process and to the buyer funnel.
Marketers are aware that Google controls a much larger share of the search market than rivals Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and a plethora of other companies.
That’s not to say that some search engines don’t help a brand become more visible; they do. Simply put, Google controls a sizable chunk of the overall search market.
Nevertheless, it is a definite leader, and as such, its rules must be adhered to.
However, brands also value the market share that is still held by other engines. This is particularly true for brands in specialized industries, where voice, visual, and vertical search engines are crucial.
With more than 1 billion users worldwide, Google, the most popular website in the world (and specifically in the United States), also happens to be the most widely used email provider.
Over 2 billion people access YouTube monthly, making it the second-largest search engine.
We are aware that the vast majority of people who have access to the internet regularly search for information on Google.
A brand will always benefit from being highly visible as a reliable resource by Google and other search engines. Brands get there through high-quality SEO and a top-notch website.
2. SEO Builds Trust & Credibility
Any skilled SEO wants to lay a solid foundation for a stunning website with a simple, effective user experience that can be easily found in search thanks to the credibility and trust of the brand and its online properties.
Establishing authority with regard to search engines like Google involves many factors.
In addition to the aforementioned elements, authority develops gradually as a result of things like:
- Natural links.
- Positive user behavior.
- Machine-learning signals.
- Optimized on-page elements and content.
The majority, if not all, of other digital optimizations, will not help a brand as much as establishing that authority will. The issue is that, just like in real life, it takes time to establish credibility and trust. Over time, authority is acquired and developed.
To ensure successful results, it’s imperative to adhere to Google’s E-A-T guidelines. Offering a worthwhile, high-quality product or service that encourages customers to trust a brand is essential to building a brand’s reputation as an authority. This process requires time, patience, and dedication.
3. SEO is the Best Way to Understand the Voice of the Consumer
SEO reveals what consumers want and need, from identifying macro market shifts to pinpointing consumer intent. Speaking or writing, SEO data and formats provide us with crystal-clear signals of user intent and behavior.
It does so in a variety of ways:
Search query data: SEO allows you to track data about the words people use to find your site in a search engine. You can then use this data to improve your site so that it is more likely to appear in search results for those words.
There are a number of tools that can help you track search query data, including Google Analytics and Google Search Console. You can also find query data by looking at the search results in a search engine.
Once you have this data, you can start to optimize your site for the words that people are using to find it. This can involve adding those words to your site’s title, meta tags, and content. It can also involve making sure that your site’s links are relevant to those words.
Optimizing your site for specific words can help you attract more visitors from a search engine. This, in turn, can lead to more conversions or sales. Here are a few tips on how to optimize your site for specific words:
1. Research keywords: Use tools like Google Keyword Planner or SEMrush to find out which keywords related to your business have higher search volume and lower competition. Focus on long-tail keywords, which consist of multiple words and are more specific.
2. Use keywords in your content: Create blog posts, articles, product descriptions, and other content that incorporate your target keywords. Don’t stuff the keywords unnaturally, but ensure they are included naturally in the text.
3. Optimize your meta tags: The title tag and meta description are displayed in search engine results and can influence click-through rates. Include your target keyword in the title tag and meta description.
4. Use relevant images and alt tags: Use images on your site that relate to your content and use descriptive alt tags that include your target keyword.
5. Build relevant backlinks: Get other websites to link to your site, particularly those in your industry. Use your target keywords in the anchor text of these links.
Remember, the ultimate goal is to provide value to your visitors, so make sure your content is informative and engaging. Although optimizing for specific keywords can be helpful in attracting visitors, your content should always be written for humans, not search engines.
SERP analysis: You can use SERP analysis to improve your website’s SEO. This process involves looking at the search engine results pages (SERP) to see how well your site is doing in terms of ranking. By understanding the SERP landscape, you can make changes to your website that will help it rank higher in the search engines.
There are a number of different factors that go into SERP analysis, but some of the most important ones include keyword research, on-page optimization, and link building. By taking these factors into account, you can make sure that your website is well-optimized for the search engines and that you’re doing everything you can to rank higher.
Analytics data and AI insights: As the world of SEO continues to evolve, so too does the role of analytics. By using the data from your SEO campaigns, you can gain valuable insights that can help you improve your strategy and better understand your audience. And with the help of AI, you can take your analytics to the next level, providing you with even more insights that can help you boost your SEO efforts.
Here, we’ll take a look at how you can use the data from your SEO campaigns to improve your strategy and better understand your audience. We’ll also explore how AI can help you take your analytics to the next level, providing you with even more insights that can help you boost your SEO efforts.
4. Good SEO Also Means a Better User Experience
Every marketer now places the user experience first in their priorities. Everyone aspires to have the highest visibility and better organic rankings. Few understand, though, that achieving the best user experience is essential to getting there.
A good user experience has evolved into a crucial component of a website’s success because Google has learned how to interpret it.
Marketers across all sectors will need to abide by Google’s Page Experience Update as part of their ongoing commitment to the customer experience.
Customers are aware of what they desire. A problem will arise if they are unable to locate it. The performance will also decline.
How Google has evolved into a more comprehensive search engine that provides the sought-after information directly on the SERPs is a prime illustration of how to create a positive user experience (search engine results pages).
The goal is to provide users with the information they need with the fewest number of clicks, quickly, and simply.
A good user experience is incorporated into quality SEO, which uses it to a brand’s advantage.
5. Local SEO Means Increased Engagement, Traffic & Conversions
Local search is now crucial to the success of small and medium-sized businesses due to the rise and dominance of mobile traffic.
Local SEO aims to optimize your online presence for a particular area, making it easier for people to find you and move closer to a transaction.
In order to create a workable platform for a brand’s messaging on a local level, local optimizations concentrate on particular neighborhoods, towns, cities, regions, and even states.
SEO experts accomplish this by optimizing the brand’s website, its content, local citations and backlinks, and local listings pertinent to the area and industry a brand operates in.
Local SEO experts should start by optimizing a brand’s social media profiles, Knowledge Graph panel, and Google My Business listing.
Depending on the sector, there should also be a focus on user reviews on Google as well as other review sites like Yelp, Home Advisor, and Angie’s List (among others).
6. SEO Impacts the Buying Cycle
Real-time research is becoming increasingly important and is becoming a crucial component of SEO.
It will be a game-changer to use SEO strategies to spread the word about your promotions, innovative goods and services, and the value and dependability of what you have to offer customers.
When done properly, it will undoubtedly have a favorable effect on the buying cycle as well.
Brands must be visible in the places people need them for a worthy connection to be made. Local SEO increases that visibility and makes it easier for potential customers to find the solutions and the companies that are offering those solutions.
7. SEO is Constantly Improving and Best Practices are Always Being Updated
It’s great to use SEO strategies across all of a brand’s digital properties, including its website. However, if the project is short-lived (due to budgetary limitations, etc.) and the site isn’t regularly reviewed over time, it will eventually reach a point where additional obstacles will prevent further advancement.
To stay ahead of the competition and, ideally, on Page 1, it is necessary to constantly monitor for changes given the way the search landscape evolves (basically at Google’s discretion).
Being proactive and keeping an eye out for significant algorithm changes will always be advantageous for brands.
We are aware that Google changes its algorithm by thousands every year. It will be challenging to catch up if you fall too far behind.
Pros in SEO work to prevent that.
8. Understanding SEO Helps You Understand the Environment of the Web
It can be difficult to keep up with changes as they happen in the constantly evolving environment of the World Wide Web.
But keeping up with SEO requires being aware of the significant changes that are occurring in search.
For those brands, it is always advantageous to be aware of the online environment, including the strategies employed by local competitors and businesses with similar products or services.
Having a good understanding of SEO helps you understand the environment of the web. The most popular search engines are constantly changing their algorithms in order to provide the best possible results for their users. As a result, the way that website owners need to optimize their sites is constantly changing as well.
In order to stay ahead of the curve, it’s important to have a good understanding of how search engines work and what they are looking for. This way, you can make sure that your site is always optimized for the latest algorithm changes. Additionally, understanding SEO can help you understand the competition better. By knowing what your competitors are doing, you can adjust your own strategies to stay ahead of them.
9. SEO is Relatively Cheap and Very Cost-Effective
Yes, it cost money. The best things, however, always do, right?
In the grand scheme of things, SEO is relatively inexpensive, and the benefits to a brand’s bottom line are likely to be significant.
This is a genuine business investment; it is not a marketing expense.
Excellent SEO implementation will continue to be effective for years to come. And like most things in life, the more focus (and investment) it receives, the better it will be.
SEO is one of the most cost-effective marketing strategies available today. It is relatively cheap to implement and can generate a high return on investment (ROI).
SEO can help you reach new customers and grow your business. It is a long-term marketing strategy that can provide you with a steady stream of targeted traffic. And, best of all, it is relatively low cost when compared to other marketing activities.
If you are looking for a marketing strategy that is both effective and affordable, SEO is a great option.
10. SEO is PR
Your brand’s long-term equity can be increased with SEO. Improved placement and ranking raise the profile of your brand.
With a strong SEO and PR strategy, your brand will be visible when people search for news and related topics.
A positive user experience on your website increases the likelihood that people will hear your messages and buy your goods or services.
Integrating SEO with content and PR helps with brand reach and awareness in addition to other outcomes because SEO is no longer a siloed channel.
SEO is public relations. It’s the art of managing how you’re seen online by potential customers, clients, and the general public.
It’s about more than just optimizing your website for Google. It’s about creating and nurturing relationships with the people who matter most to your business. It’s about telling your story in a way that attracts attention and generates leads.
Done right, SEO can be a powerful tool for growing your business. But it takes more than just a few good keywords to succeed. It takes a strategic, holistic approach that starts with understanding your audience and ends with delivering quality content that meets their needs.
If you’re ready to take your SEO to the next level, we can help. Our team of experienced online marketers will work with you to create a customized SEO strategy that gets results.
11. It’s a Long-Term Strategy
Within the first year of taking action, SEO can (and should) make a significant difference, and many of those actions will have an impact that lasts for more than a year.
Yes, it’s best to closely monitor trends and changes as the market develops.
However, even a site that hasn’t implemented a tonne of intensive SEO recommendations will benefit from using fundamental SEO best practices on an honest website with a respectable user experience.
And the longer and better a website can compete in its market, the more time, money, and effort should be put into SEO.
12. It’s Quantifiable
SEO is quantified. Even though SEO doesn’t provide an easy-to-calculate return on investment like paid search does, with the right tracking and analytics, you can measure almost anything.
Since there is no concrete way to understand the correlation between all actions, trying to connect the dots on the back end is a major challenge.
Nevertheless, it is important to comprehend how certain behaviors are intended to impact performance and development—and hopefully, they do.
Connecting the dots shouldn’t be a problem because any effective SEO will focus on those improvements.
In terms of digital performance, brands also want to understand where they have been, where they are now, and where they are headed, particularly for SEO when they have someone or something being paid to work on their behalf.
There is also no better way to demonstrate the effectiveness of SEO. However, we all understand that data is always accurate.
13. SEO Brings New Opportunities to Light
A high-quality SEO campaign will always find a way to unearth and take advantage of fresh chances for brands to not only be seen but also shine.
An SEO team must become completely immersed in the brand in order to provide quality SEO to clients. Being a stakeholder is the only way to truly market a brand with the love and understanding that its stakeholders have for it.
A brand will have more opportunities to succeed the more well-known it is. The same is true for SEO.
Today, there are many different ways that SEO can provide new opportunities, from providing content, digital, and social opportunities to assisting with sales, product, and customer service strategies.
14. If You’re Not on Page One, You’re Not Winning the Click – Especially With Zero-Click Results
As Google’s zero-click SERP places the solution right at the top of search results, SEO is evolving into a zero-sum game. The user’s search criteria are met without requiring them to click on any actual search result links.
It’s common knowledge in the SEO industry that if your website isn’t on Page 1, you’re probably not dominating organic search. According to a recent study, the top three organic search results receive more than 50% of all click-throughs, compared to up to 30% of results on Pages 1 and 2.
What does this imply?
Three items:
- Zero-click outcomes triumph.
- You should be on Page 1 if you aren’t already.
- The number of times that a user types a search query and is unable to find the exact results is still too high.
15. SEO is Always Going to Be Here
Brands will always search for the most economical way to deliver goods and services to customers who want them online.
While SEO tactics and roles may change, new opportunities are constantly emerging through various entry points, including voice, apps, wearables, and the Internet of Things (IoT).
The market value of next-generation search engines powered by deep neural networks and machine learning is expected to skyrocket, rising from $14.9 billion in 2019 to $55.7 billion in 2025, according to Comserve.Inc.
There will always be new organic search opportunities.
Over the past few years, SEO’s function has significantly increased.
When consumers are in need, SEO is especially helpful, and brands and their marketing efforts will benefit from implementing strong, high-quality SEO on their websites and other digital properties.
While SEO has its challenges, the opportunities it creates are crucial to a brand’s present and future web presence and help future-proof success for any type of business.